I have met with countless brides and grooms over the years who often ask about the price of photography, their main concern is how much coverage to get the day of the wedding and if they get the digital files. Somebody once said that the digital files are the most important thing to get from your wedding photography, and brides and grooms seem to have bought this myth.
I call it a myth for many reasons. Digital files are like raw meat, an essential ingredient but not ready to eat until it’s been cooked. The meal your presented to eat is tangible like your wedding album or wall art. Something you can look at, touch and feel.
For years now I have had clients who have just wanted the digital files and I have had clients who purchased albums and wall portraits.
By far my clients that have purchased albums have been happier with their overall experience not mention loved their albums from the moment they saw it! They cried when they opened it for the first time, they light up when they pull them out to reminisce about their wedding day and over all know that they will have something to cherish and for their children and grandchildren to cherish.
On the other side of the fence I have clients that just got a disk of images. Some have printed images many have not. Others have lost the disk, it has broken, gotten scratched, technology has changed, etc.…. To me this is the biggest waste of a client’s money.
Photography is about more than just somebody coming out the day of the wedding and capturing those moments. It’s about how you preserve those memories, how you will share them 10, 20, 50 years from now. Your wedding day is the joining of families to create a new one.
Now I don’t have a problem with couples getting the digital files, on the contrary I think it’s good for clients to have a copy in case something was to happen but I also feel that as a photographer I have spent years perfecting the products I offer. That the labs and printers I work with know my work and me and know what it should look like. The prints and albums are where the true artistry comes into play and if a client takes it elsewhere to print they are basically taking the raw ingredients home to cook a meal they have never tried to cook before!
So if you are a bride and groom I urge you to invest in an album and wall portraits! Don’t put it off for another day because after the wedding you’re tired, life gets busy and you will probably never get around to it, ask any of your friends who planned on doing their own album 5 years ago!