I have met with countless brides and grooms over the years who often ask about the price of photography, their main concern is how much coverage to get the day of the wedding and if they get the digital files. Now I’m not against sharing digital files in a digital age but the reality is the digital files are not going to last and really should be the last thing you care about! Now don’t worry I’m going to explain why.
Digital files are great for you share on your social media (facebook, pinterest, instagram, etc…), for you make your favourite image your screensaver or profile picture but the reality is as other photos take up your news feed or your life changes those precious images will be replaced. The truth is digital photography is not archival, just think back to 1990, yes less than 30 years ago and the floppy disk was how you stored your images. Jump to the 2000s and we’re using CDs and DVDs (now they don’t even make computers that can read either of those!), fast forward a few more years and we’re using USBs to deliver files (also soon to be extinct) and now you don’t even get to keep your files you upload it to the cloud and there is nothing physical left! So what happens when technology changes again?
So let’s talk about the digital files myth. When digital photography got popular many new photographers didn’t know what to do with it so they gave their clients the digital files and the responsibility of creating those lasting moments. Before this, this was the photographers job and really and truly still is. You see digital files are like raw meat, an essential ingredient but not ready to eat until it’s been cooked. The meal your presented to eat is tangible like your wedding album or wall art. Something you can look at, touch and feel.
For years now I have had clients who have just wanted the digital files and I have had clients who purchased albums and wall portraits.
By far my clients that have purchased albums have been happier with their overall experience not to mention loved their albums from the moment they saw and touched it! They cried when they opened it for the first time, they light up when they pull them out to reminisce about their wedding day and over all they know that they will have something to cherish and for their children and grandchildren to cherish.
On the other side of the fence I have clients that just got a disk of images. Some have printed images many have not. Others have lost the disk, it has broken, gotten scratched, technology has changed, etc.…. To me this is the biggest waste of a client’s money!
Photography is about more than just somebody coming out the day of the wedding and capturing those moments. It’s about how you preserve those memories, how you will share them 10, 20, 50 years from now. Your wedding day is the joining of families to create a new one.
As a photographer I have spent years perfecting the products I offer with professional labs and printers, I work with them to get the best quality. The prints and albums are where the true artistry comes into play and if a client takes it elsewhere to print they are basically taking the raw ingredients home to cook a meal they have never tried to cook before!
So if you are a bride and groom I urge you to invest in an album and wall portraits! Don’t put it off for another day because after the wedding you’re tired, life gets busy and you will probably never get around to it, ask any of your friends who planned on doing their own album 5 years ago!